Can people get paid on rednote?
TikTok creator Ryan (@rysenseii) has shared some insights，Rednote doesn’t offer built – in monetization features based on views or followers. no matter how popular your content gets, the app itself won’t pay you. However, if you build a large, engaged following and post consistently, brands may reach out for sponsorships or paid collaborations. That seems to be the primary way to earn money on Rednote right now.
So for those looking to monetize on Rednote, focus on growing your audience and creating high – quality content to attract brand partnerships.
So for those looking to monetize on Rednote, focus on growing your audience and creating high – quality content to attract brand partnerships.
@rysenseii Replying to @Monica you only get paid from sponsorship & red shop (basically their version of tiktok shop) but not from the app itself for just views. #小红书 #xiaohongshu #red ♬ original sound – Ryan
Understanding REDnote’s Commercial Landscape
In the digital age, REDnote has emerged as a prominent social platform in China, drawing creators with its distinctive content ecosystem and extensive user base. Unlike TikTok, REDnote doesn’t offer direct incentive earnings. Instead, it requires creators to engage users with high – quality content to facilitate commercial conversion. This model incentivizes creators to deeply understand user needs, using content as a conduit to forge close connections with their audience.
Monetization Methods for Chinese Creators
Private Traffic Monetization
Creators on REDnote can strategically guide potential fans from public traffic to private spaces such as WeChat groups or personal accounts through well – planned content like makeup tutorials or travel guides. Within these private domains, they can establish intimate interactions, understand fan needs, and offer personalized services. For example, beauty bloggers can answer skincare and makeup questions in groups, boosting fan loyalty. Based on this trust, creators can sell their own products or collaborate with others, leveraging platforms like Taobao and Amazon for traffic – based monetization.
Live Streaming E – commerce Surge
Live streaming e – commerce is a growing trend on REDnote, with the key advantage being the ability to complete transactions within the platform itself. However, product selection poses a significant challenge, especially for newcomers and non – Chinese creators. It’s crucial to consider factors such as product quality, market demand, and price competitiveness. For instance, when choosing a popular health tea category, ensuring high – quality tea, attractive packaging, and reasonable pricing is essential to encourage user purchases.
Advertising Collaboration Opportunities
Creators can either passively attract brand collaborations by consistently producing high – quality content.
Unique Monetization Paths for Non – Chinese Creators
Leveraging Advantages
Non – Chinese creators can capitalize on China’s status as the world’s factory, with its abundant product resources and robust supply chain. They can directly connect with local Chinese suppliers or agents through REDnote, obtaining authentic and reliable sources. Compared to sourcing on platforms like Facebook, REDnote offers more genuine and secure connections. Creators can delve into product details and establish long – term stable relationships with suppliers, ensuring product quality and supply stability.
Cross – Border Product Selection and Sales Strategies
Market Research
Non – Chinese creators should thoroughly research consumption trends and demand pain points in both their home and target markets. For example, the European and American markets have a strong demand for eco – friendly and organic products. Creators can select Chinese eco – friendly home products like bamboo fiber tableware and organic cotton bedding that align with this trend.
Product Selection Skills
It’s important to pay attention to popular categories and best – selling products on REDnote and make selections based on home market characteristics. For instance, if smart wearable devices popular on REDnote are not yet saturated in the home market, they can be a focus for cross – border selection. Additionally, considering the cultural adaptability of products is crucial to avoid unsalable items due to cultural differences.
Sales Models
Creators can use their REDnote accounts for product promotion, showcasing product features and usage scenarios through images and videos to attract fan attention. They can then guide fans to complete purchases through cross – border e – commerce platforms or self – built independent sites. Providing excellent pre – sales consultation and after – sales service during the sales process is essential to address fan concerns and enhance the shopping experience.
Exchange Rate Considerations and Profit Optimization
While exchange rate differences may impact profits, creators can optimize through various methods. Selecting high – margin products can reduce the impact of exchange rate fluctuations on earnings. Monitoring exchange rate trends and strategically arranging sales and settlement times can lock in favorable rates. Additionally, negotiating with suppliers to use RMB for settlements can help mitigate exchange rate risks.
Conclusion
REDnote presents a vast commercial stage for creators. Whether Chinese or foreign, creators need to deeply explore the platform’s potential, combining their own strengths with market demands to find the most suitable monetization models. In the interplay of content creation and commercial monetization, creators will continue to grow, achieving dual leaps in both personal and commercial value.
