Can I use Xiaohongshu outside of China?
Yes, Xiaohongshu is available globally. However, you’ll need to use a Chinese phone number or email for registration. Some features may be limited outside China.
How long does account verification take?
Basic account verification usually takes 1-2 business days. Business verification can take 3-5 business days, requiring additional documentation.
What content performs best on Xiaohongshu?
Lifestyle, beauty, fashion, and travel content typically performs best. High-quality visuals with detailed, informative captions in both Chinese and English tend to get the most engagement.
How often should I post?
For optimal growth, post 3-4 times per week consistently. Mix between photo posts and videos to maximize reach and engagement.
Can I link my other social media accounts?
Yes, you can link WeChat and Weibo accounts. However, direct links to international platforms like Instagram or YouTube are not supported.
How do I handle customer service in Chinese?
Consider using translation tools or hiring a Chinese-speaking assistant. Many users understand basic English, but providing bilingual responses will maximize your reach.
